Thirty-five years ago, US Surgeon General C. Everett Koop reportedly first uttered his most famous one-liner: "Drugs don't work in patients who don't take them."
In 2020, E&O would like to coin a new (and equally obvious) truism for the ages: Digital health programs don't work for people who don't enroll in them.
Little has been written about enrollment strategies for digital therapeutic programs that market to employee populations or health plan members. This article attempts to round-up the current practices around enrollment.
Enrollment can be a strategic differentiator and a selling point for digital health companies. It typically makes use of a variety of channels, but email marketing tends to be the most important. Read on for a better understanding of how Omada Health approaches enrollment along with additional metrics, details and case studies from Livongo Health plus quick