Issue 376
Welcome back to E&O: a subscribers-only weekly-ish newsletter focused on the business, regulation, and effectiveness of health tech.

Ebb and Flo

• • •

In this issue of E&O

  • Back in January, E&O published a deep dive into Flo Health's financials. At the time I wondered how much longer a DTC freemium app model could last in the age of DIY AI. However, E&O only had access to the company's books through 2024 in my last report. It's

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It's a good one, too.

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Samsung’s ACCESS Model partner. More ACCESS dropouts. Trials.
7.24.26
6 min. Read
CMS proposes to gut RPM/RTM. Thyme revenue. Swing Therapeutics acquired.
7.15.26
6 min. Read
Clinical trials snapshot: OpenEvidence, Hinge, Oura, North Shore Therapeutics, and more
7.10.26
9 min. Read
Hello Heart, Form Health pricing. Headway off the ACCESS Model list
6.26.26
3 min. Read
Oura subscription revs, rings sold, hardware margin. New ACCESS Model participants
6.05.26
7 min. Read
Six years of Oura’s financials: Revenue, profits, marketing spend and more
5.22.26
4 min. Read
ACCESS Model’s first dropout? Plus: A few new participants
5.08.26
6 min. Read
Are these Utah’s next four AI experiments? Plus: More on the Utah Pharmacy Board’s questions about Doctronic
4.17.26
9 min. Read
Emails show how Doctronic’s AI pilot blindsided Utah’s Medical Board
4.10.26
13 min. Read
Quiet funding rounds. Plus: Digital health-related clinical trial round-ups
3.20.26
5 min. Read
Details: Vida Health’s brief GLP-1 rollout in Mass. Plus: CMS says Freespira not DME
3.13.26
7 min. Read
AI billing codes for 5-min visits? Cityblock $1.5B ARR.
2.27.26
8 min. Read
K Health shuts down DTC clinic. Big employer customer wins, losses
2.20.26
6 min. Read
ACCESS Model’s shockingly low payments. DMHT Rx count.
2.13.26
7 min. Read
Spring Health’s stealthy AI venture, quiet AI acquihire, DTC plans
2.06.26
6 min. Read
Thoughts on the $285M Sword-Kaia deal
1.30.26
6 min. Read
End of apps? Flo Health revenue, losses, paid users, and more
1.16.26
6 min. Read
HLTH acquisition price. Estimating Pomelo Care pricing, revenue, and more
1.09.26
7 min. Read
Breaking: New details on CMMI’s ACCESS Model
12.19.25
6 min. Read
ACCESS exuberance, hints, clues and uncertainties
12.12.25
10 min. Read
New database: Digital health CPT code requests (2012-2025)
11.25.25
2 min. Read
Annual revs round-up: Included, Spring, Virta, Sword, Hinge, Omada and more
11.14.25
6 min. Read
CMS to pay for ADHD DTx. More PFS notes. Two FDA De Novos.
11.07.25
6 min. Read
Pricing for Sword Health, Hinge Health, Joint Academy in the UK.
10.31.25
7 min. Read
Spring, Slingshot AI, Click and others write FDA about GenAI. Big Health board departs.
10.24.25
7 min. Read
Cigna clarifies new non-coverage policy for PDTs. Bevel $10M. FDA GenAI comments.
10.17.25
5 min. Read
Revisiting E&O scoops, pricing intel, revenue finds
10.10.25
7 min. Read
Big Health’s 2024 revenue shrinks. 2025: Runway worries.
9.26.25
5 min. Read