Issue 014.
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Welcome to E&O.
Last week's newsletter had another sky-high 77 percent open rate. Here's what's happening this week:
- Your editor has consumed all articles, videos, reports, interviews and podcasts about AliveCor. I've done my own calls too with some trusted sources. If you might have something to add to this imminent in-depth before it goes live, hit reply to this newsletter and fill me in.
- Lilly's broad, multi-year partnership with Evidation, which the two announced late last year, is already leading to published results. This week the two companies announced a project with Apple that used mobile devices and health apps to try to identify mild cognitive issues or mild Alzheimer's. The study used passively collected data from the Apple Watch, Apple Beddit devices, surveys about mood and energy, and