Issue 024.

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Welcome to E&O.

Last week's newsletter had a 66 percent open rate, which, considering all the new enterprise subscribers, is A-OK by me. Here's what's happening this week:

• The "bomb cyclone" of a Nor'Easter that hit the Boston-area Wednesday night slowed things down a little, but the only real casualty around here was one of the more promising branches I grafted to my apple tree this spring. Such are the trials and tribulations of backyard orcharding.
• Fitbit continues its (probably quixotic) quest to transform its business into a behavior change company focused on helping people manage serious medical conditions before its low stock price gets it acquired. On-stage at Time's healthcare conference, CEO James Park announced a deal with the Bristol-Myers Squibb-Pfizer Alliance focused on atrial